We build strong brands in arts, media, and entertainment.
Based in New York, Nonfiction is a brand and creative partner to music, film, publishing, sports and gaming companies.
Experience
Nonfiction defines and redefines brands, amplifies creative expression, and builds loyal audiences.
Services
Creativity isn’t a formula, but it can be a platform. More than campaigns, we build brand platforms that flex to audiences, channels, and formats. By delivering clear strategy and compelling creative with structure, we help artists and companies own their story and define genres.
Strategy
Capturing your unique voice, purpose, and story to amplify your creative mission.
Creative
Using design, words, images, video, and more, to authentically build trust with your audience.
Production
Creating what you need to break through, move your audience, and build loyalty at scale.
Arts, Media & Entertainment
We work with artists and companies building the new structures of music, film, publishing, sports, gaming, and at cultural institutions.
ESSENTIAL
ESSENTIAL
Mission
The future of arts, media, and entertainment has more voices. Our mission is to be the essential brand partner for the next generation of companies inspiring creative expression.
A global approach to creativity
Nonfiction is a small team of storytellers - strategists, writers, designers, technologists, creators, and marketing experts.
Based in New York but working globally, we build custom teams for each client with creative talent from around the world. This allows us to draw from the world’s best ideas in tech, fashion, film, television, music, art, sport, and beyond, infusing each project with a global creative perspective.
Creativity-led, digitally informed
Creative work has become commoditized. Content is a word we have to use but dislike. It strips creativity of value and meaning.
So does the nature of how most agency work is made today, often isolated, inside, with a digital-first approach. Most agencies conducted research from a desk, far from your work and fans, regurgitating the same data points, trend reports, Google searches, and now ChatGPT inputs. Data and technology are critical parts of the process but shouldn’t be the entire process.
We conduct primary, first-person research and search for the stories worth telling by interacting with people and art. We lead with a creativity-first philosophy, applying the latest data and technology in service of creativity and meaning.
We prefer to work near your artists and fans at venues, theaters, newsstands, and stadiums. We are fans at heart. These are the places we want to be, out from behind our desks, enjoying life and working in person. After all, this is where your customers are, too.
Nonfiction
The name Nonfiction represents a philosophy. True stories of creative inspiration live deep within the arts, media, and entertainment communities. With our clients, we draw out these stories and tell them to the world to inspire more creative expression. The future has more voices. Let’s find ‘em.