Strong brands lead to growth and loyalty.

We have a connected family of services that operate together to build strong brands. More than campaigns, we build brand platforms that adapt to audiences, placements, and formats - so you have what you need to consistently deliver your message anytime and anywhere.

For more than a decade, our team has built breakthrough brands and campaigns that helped shape the arts, media, and entertainment industry. We started Nonfiction to do this work for artists and companies of all sizes, shaping the new structures of the industry.

Services

Our job is to draw out your authentic brand voice and design a flexible brand platform that allows you to reach your audience at the right place and time, at scale. A brand platform is designed to give you the strategy and structure to amplify your voice, make an emotional connection with your audience, build trust, and establish loyalty. We do this work through a connected family of services.

Strategy

Capturing your unique voice, purpose, and story to amplify your creative mission.

Creative

Using design, words, images, video, and more, to authentically build trust with your audience.

Production

Creating what you need to break through, move your audience, and build loyalty at scale.

Strategy

Strategy is the clear articulation of a company’s spirit. There is no substitute for strategy. Strategy is what allows companies to act with purpose in a changing world. Without a clear strategy, action is random and devoid of direction. Without a strategy, an advantage, like a superior product or team, is squandered. Strategy provides clarity and drives efficiency. It is the filter by which all of a business’s decisions are made.

  • From the field, we gain a deep understanding of the audience landscape, market forces, customer needs, your internal brand history, and employee motivations.

  • During our research, we create short brand videos from your fans' perspective, including everything that inspires them, from art to film, and how they interact with your company.

  • We craft clear and succinct brand positions that authentically communicate your vision, meet a market need, and are differentiated from the competition.

  • We identify and define audience segments within your target audience in order to deliver more tailored messaging and build stronger connections.

  • Extended from a compelling brand position, we craft brand and product value propositions for each market segment.

  • In a style that represents your company, we design distinct verbal personalities to guide communication with the target audience across mediums.

  • Based on your vision, we write your brand’s reason for being, objectives, and how you plan to serve your audience.

  • Finally, we use timeless storytelling structures and techniques to craft authentic stories that build an emotional connection with your audience and motivate people to participate in your mission.

  • The approach, goals, and planning for effective brand partnerships.

Creative

Guided by the brand strategy, the creative direction is the visual embodiment of a company’s spirit and purpose. Using art direction and copywriting, it is an opportunity to embody a company's values in a way that can touch, thrill, or amuse an audience.

  • The overarching “Big Ideas” that capture audience interest, make an emotional connection, and inspire action and participation.

  • A cohesive and consistent articulation of the creative concept through copywriting and art direction.

  • Scripts, narration, and visual direction in motion, short-form, and long-form formats.

  • A creative destination for participation and engagement that supports the goals of the work, including landing pages and newsletters.

  • A flexible method to apply the campaign message in a variety of mediums for a variety of different audiences.

  • A flexible method for applying the campaign visual and art direction in various mediums for various audiences.

  • A creative integration and execution guide including timeline, schedule, milestones, and roles.

Production

To execute your brand platform, all creative functions must come together to reach an audience at critical moments and touchpoints. With speed and creativity, we develop and execute the creative assets you need at scale to deliver a compelling message and ensure consistency.

  • The words, in your voice, to inspire, engage, educate, and activate an audience in a way that supports your business goals.

  • Images that visually represent your creative mission and story.

  • The design elements you need to support and enhance your story.

  • With our creative partners, we can produce long and short-form videos for any platform.

  • Internal and external facing presentations to convey your mission and purpose.